DIY Radio Plugging with Play MPE’s Music Promotion Tool Caster
Are you an indie artist, manager, or label looking to get your music out there? You can access the same powerful radio plugging tools as major labels without an enormous budget.
Play MPE’s Caster provides DIY artists with the same professional music promotion and distribution tools used by top promoters. Use the powerful dashboard to upload your music, target radio stations, and monitor your campaign’s success.
Given how much airplay can influence an artist’s trajectory, emerging musicians often struggle to get their music in front of the right industry gatekeepers. Caster levels the playing field by helping you reach the same decision-makers and music biz insiders as major acts.
What Is Play MPE’s Caster?
Caster is a reliable, secure, and professional music promotion software designed for targeted and efficient distribution of music and promotional assets. It replaces old-fashioned email attachments and uncertain deliveries to ensure your music reaches the intended recipients.
The Key Features of Play MPE’s Caster Include:
- Verified Industry Contacts: Caster connects labels and artists to verified music tastemakers and radio hosts at stations like community radio, Triple J Unearthed, and international networks.
- Multi-format Asset Uploads: Once you sign up for Caster, you can upload and share top-quality audio, photos, and press releases. Plus, you can add a video into your music promo email blast.
- Secure Delivery: Caster securely delivers watermarked & encrypted music to radio programmers and curators, preventing leaks or unauthorized distribution.
The rise of modern music tech like electronic production techniques and digital audio workstations (DAWs), has democratised music creation.
Caster pushes this independence to another level. It provides artists and labels with tools to promote their music to radio programmers in a professional, DIY fashion.
How Caster Empowers Indie Artists and Labels
- Access the Same Release Feeds as Major Labels: For many years, major labels dominated the central hub where radio programmers discover new music, the ‘Releases’ feed. Caster has changed that by putting your music in the same dashboard used major labels to get music on the radio.
- Visibility in Play MPE’s Charts: Using Caster gives your music visibility on Play MPE’s charts, where indie and major label releases appear together and are viewed by industry professionals. This exposure increases the chance of industry professionals taking early interest in your release.
- Release Reporting: This feature provides analytics on spins, downloads, streams, email opens, and engagement. Every interaction is tracked, allowing you to measure your campaign’s impact and follow up with contacts. These insights help you understand your reach and refine your promotional strategy.
- DIY Control Over Your Music Promotion Campaigns: Caster puts you in the driving seat when creating a music promo campaign. You choose the tastemakers to target, when to release your music, and how to follow up on all communications.
Step-by-Step Guide: Using Caster for Your DIY Radio Plugging
- Setting up Your Account and Campaign: Sign up for Caster and use your Welcome Email to log in and start building your first music promo campaign. Upon sign-up, an MTR radio tracking account is created automatically to help you monitor your music.
- Uploading Music Files and Promo Materials: Upload radio-quality audio files and accompanying photos, videos, and press releases. Enter metadata and release information, specifying release type, music genre, and song version.
- Selecting Distribution Lists: Caster provides access to verified music biz insiders to ensure targeted outreach. Ensure your music reaches the right people by selecting the right distribution lists! Target community radio, Triple J, and other Australian and international stations.
- Sending Your Campaign Securely and Efficiently: After uploading your assets and selecting your preferred distribution lists, you can review your submission before sending it. Then, sit back and watch as your music is delivered to radio programmers efficiently and securely.
- Track Your Release: Click ‘Track Music’ to start using MTR if you promoted your music to radio stations in North America and want to track spins. Purchase a package (10% off for Caster users), pick a start date, and select the songs to be tracked.
Benefits of Using Caster – Professional Music Promotion Distribution Tool
- Security and Reliability of Delivery: Caster allows you to send targeted music promotion by music genre and format – locally or internationally.
- Track Opens, Streams, and Downloads for Data-Driven Decisions: Caster and MTR allow you to monitor opens, streams, spins, and downloads. You can use this analytic data to refine and improve future promo campaigns.
- Building Long-term Relationships with Industry Contacts: Making consistent and professional submissions over an extended period using Caster allows you to build strong, long-term relationships with music directors, programmers, hosts, media, and pro curators.
Wrapping Up
Play MPE’s Caster has empowered independent Aussie artists by streamlining the process of radio plugging. With it, emerging musicians can professionally promote their content alongside major artists.
Ready to start enjoying the benefits of professionally plugging music? Explore Play MPE’s Caster and see your music gain visibility alongside the majors.