Over the years, local Australian artists have gained worldwide recognition in a variety of genres, including Australian rock, dance, and country music. The success of Aussie musicians like Flume, Methyl Ethel, and others has fuelled the demand for international exposure among local acts.
However, global domination is not exclusive to major labels, especially due to the increased accessibility to various distribution platforms. For example, independent labels, promoters, and artists can use digital distribution platforms like Play MPE’s Caster to reach beyond Australia’s borders and capture the attention of tastemakers worldwide.
Continue reading to learn how to deliver your music to verified tastemakers worldwide, stand out in a crowded music market, and unlock export success.
Why is International Exposure Important for Aussie Artists?
Australia’s music market, while vibrant and creative, is relatively small compared to global audiences. Many talented artists find themselves hitting a ceiling when it comes to growing their fan base and income at home. However, international exposure gives them the platform to grow their audience and revenue streams.
More importantly, promoting music to global audiences increases the chances of being discovered by highly influential industry gatekeepers, opening up new opportunities. Getting airplay in foreign markets like North America, Europe, Latin America, and South Africa can lead to viral moments, tour opportunities, and profitable licensing deals.
Even in this digital age, radio is one of the most effective media for building credibility and expanding your fan base. For instance, when your song is played on foreign radio stations (whether commercial stations in Europe or college radio in the US), you gain credibility among international media, promoters, and booking agents.
Having your music played on overseas radio stations can create media buzz and lead to booking tours and shows in these new markets.
Breaking Down Barriers: The Role of Digital Promotion Distribution Platforms
Tech-driven music distribution platforms have dismantled traditional barriers, creating opportunities for both established names and independent artists and labels. Platforms like Play MPE’s Caster have streamlined music servicing, making it easier for artists to connect with music insiders worldwide. You can deliver your music from Australia to the world through a simple DIY process.
Aussie artists can promote locally to extensive AU lists or ALL Oceania to include New Zealand. Or, you can customize your targets with add-ons – like Magazine, TV/Sync, etc. – for full flexibility.
Looking to branch out? Caster has International Packages categorized by format, which include curators across Canada, US, Australia, New Zealand and more. These bundles allow you want to promote locally while also reaching a wider audience. Genres span from Alternative, Urban, and Rock all the way to Jazz, Country, Christian and more.
Caster’s music promo packages are organized into different markets, including:
- Australia and New Zealand: Covers all Aussie radio and New Zealand lists.
- United Kingdom: Includes the BBC, all other radio stations, and a handpicked list of tastemaker media and press.
- US: Covers DJs, radio programmers, and radio stations across the country, including reporting and non-reporting stations spanning 200 markets nationwide.
- Ireland: This includes all press tastemakers, media personnel, and all radio programmers countrywide.
- Canada: Includes DJs and programming directors from all reporting and non-reporting stations in all of the provinces and territories.
- South Africa: Covers media and radio from all over the nation.
- Nordic: These lists include press, media, and radio from each Nordic country (Norway, Denmark, Sweden, and Finland).
- Central and South America: Caster’s newly curated lists for Latin America feature media and radio recipients from 19 countries.
Whether you want to target specific regions or go global, Play MPE’s Caster can help you achieve your outreach goals.
Building an International Promo Campaign with Play MPE
Here’s a step-by-step breakdown of how to export your music from Australia to the world.
- Set Up Your Caster Account: If you don’t already have one, start by signing up for a Caster account to build your first international music promotion campaign.
- Upload Tracks and Assets: Upload high-quality music audio files, metadata, and supporting materials, including music video links, promotional photos, and press releases.
- Select International Bundles and Market Lists: Choose a targeted market list from the provided options, including Australia and New Zealand, North America, Europe, Latin America, and South Africa. Your choice will be determined by your preferred target market and the most suitable region for your music’s sound.
- Monitor Performance: If you decided to promote your music to North America, Play MPE also has a radio tracking tool covering 5000 + radio stations. Use MTR to track performance and radio results. This data helps you refine future campaigns and plan tours in regions where your song has the most spins.
Tips for Standing Out to Global Tastemakers and Music Directors
- Create High-Quality Music
Create and share high-quality music audio files that have an international appeal.
- Take Advantage of Social Media
A global social media following will set you apart from other emerging artists. Share your content on popular social media platforms, such as Facebook, TikTok, and Instagram. You can use these platforms to nurture relationships with fans, influencers, and bloggers worldwide.
- Engage with International Music Communities
Connecting with fellow musicians worldwide can open doors and raise your profile in the industry. Collaborating with artists from other countries will help grow your global audience, giving you more visibility to international music directors.
- Participate in International Music Contests
One of the best ways to attract untapped audiences and grow your opportunities is through participation in international music contests. You can start small and work up to bigger contests as your profile and confidence grow. ISC is a great example to check out!
- Use Music Promotion Tools
Use tools like Play MPE’s Caster to distribute your music to verified international tastemakers and music directors.
Wrapping Up
Whether you’re servicing Triple J, community radio, or building buzz in the US and beyond, Play MPE helps Australian artists and labels promote music to industry tastemakers worldwide.
Sign up for Play MPE’s Caster and start building your international promo campaign today.