BBC Music Launches in the United States

BBC Music has announced its launch of BBC Music stateside, the online hub for the BBC’s original music reporting across radio, digital and TV.  This amounts to the unveiling of a musical treasure trove previously unavailable to those outside the UK.

Per, this frees up previously limiting constraints:  “We have an unusual requirement when it comes to developing BBC websites – they carry advertising internationally (so that UK licence fee payers don’t cover international costs) but not in the UK, and we have to build and design for both these situations simultaneously.”

U.S. Features Managing Editor Simon Frantz shared, “BBC Music is all about connecting fans with music they love from their favourite artists, and music they’re going to love from their next favourite. There’s a huge amount of great music being produced in the U.S. right now, and we’re excited to help connect those artists to our vast, music-hungry audience.”

Frantz continued, “We’ll be looking for anything with a universal interest. BBC Music sits somewhere between the mainstream and left field. There will be smart takes on familiar artists, showing them something they haven’t discovered before, new artists doing interesting things or classic artists from a new angle.”

For five decades, the BBC has been creating content, prideful over early taste-making early showcases of at-the-time-unknowns Ed Sheeran and Adele, just to name a couple. Consistent with the pedigree of such history,  Frantz promises that viewers will be “taken on a musical trip of the past, present and future. Our stories shine a spotlight on the person who created the sound of modern hits, how to make a cover version stand out from the rest, and seeing whether Fortnite is the future of live gigs. We’ll also feature live performances from BBC Radio 1’s legendary Live Lounge – videos that have never previously been available on the BBC outside the UK. So, think of us as that friend that you always rely on to tell you what you should read or listen to next.”

Content on will include never before available in the U.S. performances from Taylor Swift, Foo Fighters, Jay-Z, Ariana Grande, Dua Lipa, and many more.  It’s all part of “Live Lounge,” from BBC Radio 1.

Hosted by Clara Amfo, an alum of MTV’s weekly Official UK Top 40, “Live Lounge” features performances across a myriad of genres, and have been graced by performances from Vampire Weekend, Twenty-One Pilots, Selena Gomez, Sam Smith, and many more.  It’s a chance to catch unexpected nuggets, too, as artists often use the opportunity to showcase their spin on classics from heroes, offering covers including The Killers’ take on Bowie’s “Fame.”

Live Lounge Uncovered, meanwhile, takes audiences behind the scenes, as artists break down just exactly how they make cover songs their own.  (Take Mumford and Sons covering Ariana Grande’s “Breathin’.”)

In addition to the live performances, you’ll find content like curated new music playlists, and celebrations of “the most iconic long song intros in pop music.” (Of course accompanied by audio proof).  Or, find yourself bathing in a sea of artist pages acting as hubs of bios, performances, interviews, photos, news, and related/recommended artists. And if that doesn’t grab you, there’s also the piece “Who are the random people on these famous album covers?

The BBC Music App, which launched in the UK in 2016 is available in the states, allowing for access to BBC Music on  BBC Music is also expected to include original content produced in the U.S.

The whole shebang is under the umbrella of BBC Global News, the BBC’s international and commercial offering, and underwritten by automotive brand Genesis.

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