Author: Jonathan Papan

For music artists, social media has evolved into an equilibrium of unlimited opportunity to reach new audiences contrasted by what some might see as an endless trudge of content-based algorithm servitude. Like it or not, content creation is now a vital part of an artist’s career and should be leveraged to grow in the current […]

If you’re reading this, you probably understand that music is not just an art form, it’s a business. Behind every tune is an ecosystem of potential earnings for the artist. With a catalog of great songs comes more merch sales, more performance opportunities, and, of course, more streams. What are music royalties, and how do […]

How to get the attention of music industry professionals in radio, A&R, music media, and more Whether you are aiming to ink a deal with a major label, secure radio airplay for your latest track, get media attention or entice venues and show promoters to book your musical project, most industry professionals have almost identical […]

Why should you promote music to radio? It’s no secret that online streaming has become the standard in modern music consumption. However, you’d be surprised to know that traditional mediums still have their place in the music industry. In recent years vinyl has soared in popularity and CDs have seen a resurgence as well, jumping […]

Writing a Music Marketing Plan Crafting an effective marketing plan is crucial for musicians seeking to maximize their reach and engage with their target audience. A well-structured music marketing plan outlines the strategies, tactics, and resources required to promote your music effectively. Applying for Canadian grant funding can provide artists with a valuable opportunity to […]