Author: Katy Krassner

Songwriting versus songwriting splits What do Red Hot Chili Peppers, Duran Duran, REM, Radiohead, Rage Against the Machine and Coldplay all have in common? They split their songwriting royalties equally, no matter who did the actual ‘work’ on a specific song. Seems like a smart choice to make if you want your band to stay […]

Engage your followers and radio stations on socials I’ve got a hot tip for you – engaging with your audience is an important thing to do, not just generally but in the context of radio too! Now, you may be saying to yourself, “Self, what’s so hot about this tip?” Well, hang on, I am […]

Your song on the radio outside your hometown Let’s say you’re from Canada – maybe Toronto? You visit your cousin who lives in Portugal – maybe Lisbon? You turn on the radio when you get in your cousin’s car and what do you hear? Your song!! YOUR SONG! What kind of global music promotion magic […]

Video didn’t kill the radio star and neither did streaming. Radio is still a very important part of releasing new music. There are many ways to launch a music career, but here’s a hot tip: radio is still a significant step in establishing an artist. Is radio good for music promotion? Yes. Here’s why. Streaming vs […]

If you’re passionate about music, knowing the stages of a well-planned release cycle is essential! Now that you’ve created something you want to share, the idea of putting together a strategy to get it out there can be daunting. However, not taking the steps to make sure as many people get to experience your music […]

Following up on your Play MPE music promotion campaign Welcome back!!! In the last installment of ‘The Follow Up”’ we covered the art of, you guessed it, following up with tastemakers after you have promoted your music with Caster. But there is of course more work to do. With every Play MPE music promotion distribution […]

Radio play – every artist wants it! Whether you just sent out a hot new single, EP, full-length album, or career-spanning anthology to tastemakers everywhere – there is always more work to be done! Beyond getting your music into the ears of key decision-makers – what you do after – can really mean the difference […]

Editor’s Note: Many of today’s artists are releasing a series of singles and foregoing the album format altogether. But whether you are promoting one single, a series of waterfall singles, or an album’s worth of music, the same principles apply.  You made a great record. 12 songs, ready for streaming, sounds amazing. Every single person who hears […]

A two-part Blog You made a great record. 12 songs, ready for streaming, sounds amazing. Every single person who hears it says this is your breakthrough. This is THE ONE. This is where you remember that setting up a music release is just as important as making the music. A solid pre-release can take you […]