Meet Play MPE’s Latin Market Expert:  Abi Buenrostro

Promote music in the Latin Market with Abi Buenrostro

Play MPE’s team is filled with music industry experts such as Abi Buenrostro who is our Latin Market Lead. Read on to learn how Abi got her start in the industry, and how she can help you promote music in the Latin Market.

Music genres and the Latin Market

Are you a Latin music artist looking to promote your music across the vast and nuanced Latin market? With so many music genres spanning one of the largest music markets in the world, it definitely helps to have someone in the know on your side to provide guidance, and industry insights. 

Try our Latin US list which includes the US & Puerto Rico or even reach further with the Latin America Introductory Package. This comprehensive list includes verified curators across Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Turks and Caicos, Uruguay, Venezuela and Spain!

Play MPE’s Latin Formats are growing all the time and currently include:
● Latin (en general)
● Latin Pop (Música popular y Balada)
● Latin Rhythmic (Urbano y Reggaeton)
● Regional Mexican (Ranchero, Tejano, Banda, Cumbia etc.)
● Tropical (Salsa, Merengue, Bachata, Cumbia Sur Americana y Vallenato)

If you are a Latin music artist, record label or professional promoter looking to find new audiences across the global music market. Play MPE you can get your music to curators across 6 continents.

If you are a professional music curator looking to discover and access the latest releases from artists, labels, and promoters, head here for verification.

Now let’s learn more about Abi and how she can help you get your music to radio and more!

How and when did you first fall in love with music?

When I was 9 years old, my father gave me an acoustic guitar and I started taking lessons. Later, I began to be more interested in the organ, so I also took lessons with a teacher in her house with her incredible piano.

What was your first industry gig?

Designing websites for artists. One of them was Marlene Favela 15 years ago during the Flash program boom.

How do you help clients have the best chance for success?

I recommend distribution lists that fit their goals, and suggest best practices to optimize release performance according to the market they want to reach.

Can you tell us what you consider when assessing a song for radio?

I step into the shoes of a music curator, analyzing whether or not that track has potential in the industry and if so, I identify the correct music format & genre(s). I also forecast the potential of the track in relation our charts and assess how it might fit into the target music market. Beyond radio, I also consider the song for our global music supervisors list which has professionals seeking music for the gaming industry, television, movies, media and much more.

How do you help a newer artist? Can you offer some advice?

I explain in great detail what you need for a professional promotional release and work with you to help you meet your goals.

As far as advice, the main things are to be patient, have a visual identity, stay active on social media, and get all of your music registered with PROs (ASCAP or BMI) for royalties, and of course, have a marketing plan! There is more to it, the music industry is quite complex, but our team is here to help.

In your opinion, why should artists promote their music with Play MPE?

To reach new audience segments and be considered by curators in radio, media, music supervision, and much more – who are actively seeking releases.

Should artists focus on their own market or promote further?

A bit of both. Breaking into other markets is an opportunity to learn where curators are receptive to your music and grow.

What are your top bands and artists of all time?

Black Eyed Peas, Cafe Tacvba and La Arrolladora Banda El Limón.

Which newer artists have you going – WOW?!

Sam Smith and Teddy Swims!

Who were your favorite artists growing up?

Timbiriche and La Onda Vaselina when I was younger, and then later Backstreet boys, Britney Spears, Spice Girls, Ricky Martin, Enrique Iglesias, Shakira, Justin Timberlake, Red Hot Chili Peppers, Molotov, and Cafe Tacvba as a teenager.

Top 5 music genres on your playlist?

Regional Mexican, Reggaeton, Pop in English and Spanish, and HipHop.

Pick 5 artists from any time for your fantasy concert

Black Eyed Peas, Ricky Martin, Queen, The Beatles, and Christian Nodal.

Do you play any musical instruments or sing?

I used to sing and play the acoustic guitar, organ, and flute.

Do you have a secret talent that would surprise people?

Some time ago I took a voice over and dubbing course with masters like Mario Filio just to name one. I have a demo reel where I dub Barney’s voice in Spanish.

Anything else to share?

The future of music is here at Play MPE. Our team is here to help those serious about levelling up their career. Emerging to seasoned professionals can promote music, discover releases, and track airplay in real-time, efficiently.

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