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Play MPE’s Annual Back Catalog Music Promotion Special is Back!

back catalog promotion

Team Play MPE

November 24, 2023

Promote your back catalog to music industry tastemakers around the world 

Play MPE is excited to run our annual back catalog music promotion again from November 24th, 2023 until January 1st, 2024. This opportunity comes around once a year! Now is the time to get your music heard by Tastemakers around the world – for ONE SPECIAL FEE! To be eligible for this special promotion, catalog content must be released before November 24th, 2022 (1 year or older).

Tastemakers include verified radio programmers, media, music supervisors, curators, industry VIPs, A&R, and more…

Promote up to 90 minutes of music per catalog release 

Please note, the one-time fee applies per release, up to a max of 90 mins.

Learn where your music is trending

If you haven’t promoted a release across the globe before – now is the time to go for it. See which music formats and territories are the most engaged! If you usually promote your music to the US, with this promo you’ll get to see how Australia, Europe, and Canada react. Maybe you’ve sent releases to Active Rock, but not Alternative. With our catalog promo, your music gets to ALL applicable formats. This is great intel for optimizing future campaigns. You may be surprised to see new target markets for your music. And by taking advantage of this promo, who knows, an older song may just pop off again!

For one discounted fee, you can distribute your catalog to ALL applicable Packaged Lists in your music genre & format + our music supervisors, bloggers, and curators lists –  globally!

For pricing head here.

How can we offer such a great deal on promotion distribution?!

Our back catalog music promotion does NOT include individual email blasts. The release will only be hosted in Player. Weekly round-ups detailing all of the latest catalog releases that have been added to Player will be sent to all Player users to highlight the releases.

Contact Play MPE, if you wish to request more information, and/or to create a Caster account. Log into Caster if you are an existing FULL-SERVE client and want to go ahead and upload your catalog now!

*If you are Self-Service, please reach out to support, or contact your account representative before creating a catalog release.

How does it work?

When you take advantage of this promo, your back catalog (plus promo materials, metadata, and assets) is added to Player for tastemakers to access across ALL applicable music formats. There are no promotional emails included in this offer, however, our marketing team will send Weekly Summary emails directly to tastemakers to notify what is new in Player.

We hope you are as excited as we are!

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