Promote music to verified music industry contacts
Distribute releases to professional music curators in radio, media, blogs, music supervision. Submit music directly to verified industry contacts in Canada and beyond, with Caster. Export songs to MTR and track radio airplay in real-time.
Choose the Caster that is right for you
Create promotion campaigns that get your music heard.
Whether you want full control or prefer a bit more support from our team, we are here for all of your release rollouts.
Trusted music promotion distribution
Verified Industry Curators
Global Markets
Radio Formats
Artists, Promoters, and Record Labels
promote music with Caster
Artist
Submit music to radio stations and verified industry contacts in Canada and around the world. Play MPE’s promotion packages distribute releases to curators in radio, media, music supervision, blogs, retail, restaurants, and more. Promoting music independently is easy. Send your release directly to real radio programmers at College radio, NonComm, Community, and Specialty Shows spinning emerging artists. Use Caster or Caster+ to promote like the pros.
Promoter
Caster’s distribution lists are packed with verified industry contacts. Target your promotions by radio format, music genre and music market. Whether you are promoting one artist, or a roster – there are promo packages for every music genre. Access campaign engagement reporting to view release activity including downloads and clicks. Export releases to MTR to track radio airplay and know where and when your artists’ songs are gaining traction.
Record Label
Streamline your promo team’s workflow with bulk metadata entry, contact management, and assets that never expire. Releases are protected by encryption/watermarking and hosted in Play MPE’s secure Player. Promote nationally here in Canada or target by market. Majors benefit from sharing global releases to subsidiaries to increase efficiencies and security. Caster is the leader in music promotion distribution.
Professional promotion campaigns and engagement reporting in Caster+
Take control of your radio promotion with Caster
Distributing professional music promotion campaigns to Canadian radio and around the world is easy. Upload music files, input metadata, attach promotional content and customize your email blast. Select distribution packages or upload and manage your own contact lists.
Step 1: Sign up
Sign up for Caster and once you receive the Welcome Email you can sign in and start creating your first promotion campaign. Tracking radio for your release is super easy as Caster users automatically get an account for MTR, and you can sign in with the same credentials.
Step 2: Upload
Upload mixed & mastered music files (WAV/AIFF) and artwork. Add in the release information and metadata, and select the release type (single/ep/album), song versions, (radio edit, clean, explicit, instrumental, album version) and genre. Enable permissions to allow recipients to contact you.
Step 3: Promote
Select a template in the email builder to build your promotional email. Make sure to include an intriguing subject line to attract opens. Include release artwork, promotional photo, PR, contact info, links (music video, website) and more. You can also attach up to 5 assets (bio, additional photos). All releases include 2 free resends of the email which can be updated with new radio adds, press clips, and/or new tour dates (within 6 months of the campaign start date).
Step 4: Distribute
Select distribution packages for the email blast and submission of the release (with promotional information and assets) to industry contacts. Chose to promote by market and radio format to target radio, media, and industry VIPs. Or add any non-radio lists such as global music supervisors, bloggers and/or curators in retail, restaurants and airlines.
Step 5: Summary
Review the summary of your release and selected distribution lists before submitting and checking out. Look over the content, assets, and selected packages for accuracy. If you want to make changes to your release after submitting it, you can do so by contacting support.
Step 6: Radio Tracking
After finalizing your music promotion campaign, click ‘Track Music’ from the “…” drop-down beside the release in Caster to know when and where songs are getting airplay. After you are redirected to MTR, you will be able to select which songs you want to track. Then just choose a start date and purchase a plan (1, 3, or 6 months) . Caster users get 10% of tracking plans.
We’ve seen incredible results. Our singles are now playing on NPR stations, and we’ve climbed to #3 on the Indie Pop Charts in Latin America—something we never imagined happening this fast! For any indie artist looking to expand their audience and get real radio play, we highly recommend Play MPE. It’s easily one of the best moves we’ve made for our career!
Play MPE has been an integral part of our band’s fast growth and success. Our songs are now playing on 100+ radio stations worldwide and we get new radio adds each week. The whole team are a pleasure to work with and they provide valuable guidance as well as excellent customer service.
Caster / Play MPE is one of those few services with integrity and performance that delivers on their promise. I was turned on to Play MPE by a public radio host who told me he relies on the service to discover new music. The rates are reasonable and it has delivered results. Play MPE is right in the sweet spot of what I’m looking for.
Play MPE is what I had been looking for, for years. As an independent [composer], the reach of how far my music can now go is breathtaking.
Working with Play MPE has been A+++ experience all around. Our new indie record label, Soulville Sound Recordings, felt comfortable, confident and valued. Best of all, we can see the results of Play MPE in a transparent manner in nearly real time. We’ll be back for Round 2 soon.
Ditch sending 1000+ cold emails to radio stations & instead use Play MPE. It will save you so much time, money, effort and be WAY more effective.
I’ve been working with Play MPE for over a decade, and they consistently get our releases in front of the right people. Whether I’m representing emerging artists or established ones, I can always count on Play MPE to get results.
Play MPE is a fantastic partner for us in distributing our music to all the right clients. They are always ready and willing to help me when I have questions or need assistance, and they strive to ensure I am happy with the results.
Play MPE’s team has been wonderful to work with – timely, accommodating, and professional! Highly recommend!
As an indie label and digital music distributor Play MPE has become an essential tool for our marketing and promotional plans. We are able to deliver our content all over the world to increase visibility for our catalog of artists.
You’ve got a great product, even for independent artists like us. It’s an opportunity for us to get our music out to music directors, supervisors, and more which we wouldn’t have otherwise.
I’m grateful for Play MPE and Caster for providing a platform to share my music—a true blessing as an indie Christian artist.
Love working with Play MPE, the ease of the service and reliability makes them a must for every campaign I’m on
How can I, either as a label or as an Independent Artist, target multiple genres of Radio, Music Supervisors, Tastemakers, etc., people who can make the Difference (capital D intended)? Play MPE provides the platform to do exactly this. Pretty brilliant. And I can testify based on my experience with Play MPE… the people who can make the Difference pay attention and respond.
Utilizing Play MPE is essential in expanding your reach to international audiences. The platform’s user-friendly interface, coupled with the support of a friendly and dedicated team, makes it an invaluable tool for anyone. It offers a great opportunity to showcase your music globally.
The team at Play MPE have been an invaluable resource in my career. They have helped me grow and expand my audience in Australia and across the world. Play MPE are a team you can trust to put you and your songs first.
We love working with Play MPE and rely on them to deliver our content to our radio partners flawlessly every single time
Play MPE has been a completely positive experience instrumental for my recordings to be heard by the global programming community. A valued relationship that brings people together around music
Play MPE gave me an opportunity to reach a broader audience and put my music in front of the industry’s movers and shakers. From getting my first single out to radio as an indie, to having that same track land on a billboard chart – they helped me every step of the way!
If you are an artist or musician and want greater worldwide exposure for your music, then Play MPE is the best place for you. They have an incredible team that works hard for you & your music. With our combined efforts, my album reached #2 on the JazzWeek charts – Thank you Play MPE
Play MPE has been such an amazing platform for my music to connect with the right people. It is so helpful knowing my songs are being delivered straight into the hands of industry professionals!
If you are considering music distribution to radio, I would highly recommend using Play MPE. In just my first two releases with them my singles achieved Top 20 & Top 10 download status among all Canadian contemporary radio stations.
I’ve used Play MPE for a few years now and both my clients and I have always been very happy with the campaign results. It’s an effective and fast way to get music heard by programmers and tastemakers and I have been super impressed with the excellent communication, efficiency and reliability from the team.
Pop Preservation Society has utilised Play MPE for five radio releases internationally. We are pleased that our releases, on average, have reached around 14,000 radio stations each time throughout various continents. It has also helped us identify different markets for our artists.
Promoting our releases on Play MPE has proven to be very beneficial and cost effective. The staff are supremely professional and eager to please. The entire process is quite easy and can be accomplished very quickly for time-sensitive projects. We heartily recommend Play MPE.
Play MPE rocks! When our clients need either a full campaign or just need to get new music in front of the right ears at radio, this is the best way to do that. Easy to manage and excellent support makes it a great tool.
Play MPE has EMPOWERED and EQUIPPED me as an Independent Christian artist. Radio Promotion doesn’t feel as scary, and it’s gotten my music and story out around the world. This tool has taken my marketing & promotion to the NEXT LEVEL.
Play MPE is a time and money saver for my indie radio promotion with their targeted lists. Responses are terrific and it’s so easy to use. Nice teams too!
Simply put, Play MPE is part of our launch plan for every single and every album every time for a reason!
Varrasso PR has used Play MPE for over a decade now and it is by far the best way to service all of our releases to radio here in Australia. They’re a delight to work with and have huge distribution lists to ensure all radio is covered. Play MPE certainly helps our artists reach a broader audience across all genres of radio. Their customer service is also exceptional.
Getting your songs in the hands of the right programmers is an art form. Play MPE is a music business necessity for my company as it allows the songs I represent to get into the right hands and that gives them the chance to be heard.
I send all my music to all the programmers in the world through Play MPE.
Play MPE is the music industry standard. Their comprehensive lists are a huge component of the go-to partnership tool to reach the radio world, to make a difference. Thank you Play MPE.
The customer service has been invaluable to me as I am not a power user. Play MPE’s team are always quick to respond, and happy to help. I honestly would not be able to do the job without their continued high-quality assistance. I even got totally surprised by a REFUND when THEY found I had accidentally selected the same list more than once. I would never have known my mistake. They not only helped me, but without me even asking, they corrected it immediately.
Play MPE has been invaluable for my work in international and US radio promotion. It’s my go-to tool for delivering music directly to key radio stations and industry contacts worldwide. With Play MPE, I can trust that the artists I represent are reaching the right audience across borders, helping their music make a meaningful impact on the global stage.
Play MPE has been a great asset in the early construction of Little Cousin Records. It has enabled us to get our artists’ music in front of industry professionals and resulted in early radio play and play listing. It has been especially helpful in getting our music to other territories which we were unable to visit during the pandemic.
Play MPE is such an efficient way to get our new music out to PDs. And the team couldn’t be easier or nicer to work with! We love Play MPE!
When I’ve got a single, video, or even entire project that I need to push out to our radio partners, Play MPE is my go to thanks to ease of use and scope of reach. On any new project, it’s one of the first boxes we check off.
Play MPE is easy to use, efficient, and an absolutely necessity to service & promote my music to radio partners. The team is incredibly communicative and great to work with as well!
Setting up releases is simple and straightforward! And no matter what I need, when I need it, or how quickly it needs to be done, my rep(s) are always there to help me easily (and speedily) service music to the people I want to reach! Plus, they are nothing but friendly and kind the whole way through
Play MPE has been by far the best. Customer service is great (with other agencies, it’s patchy, advice isn’t offered and emails are often not replied to), and subsequently we have received a lot of airplay and recognition thanks to this promotion. I’ve also felt comfortable asking questions and making changes.