It Might Be Summer, But It’s Time to Promote Your Holiday Music

While you’re enjoying sunny days, backyard BBQs, and beach weekends, it may seem a little early to start thinking about holiday music.

But here’s the thing… for radio programmers, music supervisors, and brand curators, the holiday season starts much earlier than you might think.

If you want your Christmas or holiday release to be considered for playlists, radio rotation, films, television, or branded content, now is the time to start promoting. Give the gift of lead time.

Why Promote Holiday Music So Early?

Holiday programming isn’t put together in December, it starts MONTHS in advance.

Radio programmers begin planning their seasonal playlists well before the holidays arrive. They’re deciding which new releases and beloved catalog favourites will make the cut, giving them plenty of time to build the perfect mix for their listeners.

The same goes for music supervisors.

While you’re relaxing on a patio after work, production teams are already putting the finishing touches on holiday films and television specials. That means music supervisors are actively searching for the perfect festive songs to soundtrack everything from heartwarming fireside moments to bustling holiday shopping scenes.

Giving your music a head start means giving it a better chance to be heard.

Reach Thousands of Holiday Music Curators

With Caster’s International Holiday Package, your Christmas and holiday-themed music can be delivered directly to 3,700+ verified, active curators across:

• United States
• Canada
• Mexico
• Latin America
• Africa
• Europe
• United Kingdom
• Ireland
• Australia
• New Zealand
• …and more.

Our network continues to grow as we add new verified curators throughout the year, helping your music reach even more opportunities around the world.

Looking to focus your campaign closer to home? We also offer à la carte Holiday Packages that target curators exclusively in the United States or Canada.

Pro Tip: Add Global Music Supervisors

Want to maximize your reach?

Consider adding the Global Music Supervisors package to your holiday promotion.

Your song could be the perfect fit for:

• A cozy fireside scene with hot chocolate in a holiday movie.
• A festive shopping montage.
• The next Christmas episode of your favourite streaming series.
• Seasonal advertising campaigns and branded content.

The earlier music supervisors hear your release, the more opportunities they’ll have to consider it for upcoming projects.

Don’t Wait Until the Holidays

Holiday music promotion is all about timing. By the time the snow starts falling, many seasonal playlists and productions have already been finalized.

If you’ve been planning to release a holiday single or want to give your seasonal catalog new life, now is the perfect time to get your music in front of the people who are already listening.

Explore Holiday Packages in Caster today and give your holiday music the lead time it deserves.