The Algorithm Fatigue Crisis For the last decade, algorithms have defined how music is discovered. From simple data all the way to personalization and greater efficiency. But something is breaking. Listeners (especially from younger generations!) are increasingly vocal about feeling overwhelmed, uninspired, and fatigued by algorithm-driven discovery. When everything is optimized, everything starts to sound […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]
That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]
You have a killer track, a great band, a lot of enthusiasm and no music team. You aren’t signed to a label; your manager is your bass player’s cousin Amy who once appeared on MTV’s TRL and you have zero contacts at radio. You’re ready to hustle and you know the song is worth the […]
“I’m gonna hit the big time” While artists Dualidy and Anna Katarina may not be household names YET, they’re pretty well known to people who follow Play MPE: They are the winners of our Caster Emerge Contest, which wrapped up in July. Back in November of 2024 we announced the Caster Emerge Incubator contest, highlighting […]
What does it mean to get added into rotation at radio ? You promoted your song to radio with Play MPE’s Caster and want to know if it is getting airplay, so you sign up for MTR to track your spins. Now what? Once a spin is detected by MTR your airplay data will show […]
Getting That Music Review, Interview or Feature Getting a thoughtful write-up about your music is like magic—it’s the moment someone else sees the spark in your sound. Whether it’s a blog review or a feature in a legacy publication, media attention can help your music more ears. If a publicist isn’t in the budget, don’t […]
Music Supervisors Sync Agents and Licensing for Film & TV Music supervisors are the curators behind the soundtracks of film, TV, commercials, and video games. Their role is to oversee music selection and licensing, ensuring each track enhances the mood and message of a scene. Music supervisors are constantly sourcing music for current projects while […]