Category: Promoters

10,000 Hours Andrew Shapiro

Beyond 10,000 Hours Feat: Andrew Shapiro

Beyond 10,000 Hours featuring composer ANDREW SHAPIRO “It’s just another story caught up in another photograph I found” A music class was presented to my mother as an after-school activity, so she signed me up. I liked it and it came very easy to me. After the second year, the teacher told my mom that […]

Why and artists back catalog is so important

Why an Artist’s Back Catalog Is So Important

Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]

10,000 Hours feat Cate Whatever

Beyond 10,000 Hours Feat: Cate Whatever

“Don’t underestimate the power of a lifetime ahead” I was born in a teensy town in England; my family immigrated to Vancouver, Canada when I was a baby and that’s where I grew up.  I recall my parents having a lot of vinyl. Both my parents had worked in news radio, so there was cool […]

Tuned in - Back catalog

Tuned In with Katy Krassner – Your Back Catalog Is a Gold Mine

WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]

Radio is Real - Rusty Roberts

Radio is Real – Feat. Rusty Roberts

Written by Rusty Roberts “Cassette tapes in blue Ford Ranger pick up truck” My earliest memories of music are like a fever dream of different things. My dad playing cassette tapes in his blue Ford Ranger pick up truck. Seeing music videos on MTV for “Free Fallin’” by Tom Petty on a Saturday morning. Playing […]

10,000 Hours - Rebecca & Darren

Beyond 10,000 Hours Feat: Darren & Rebecca Davis of Artisan News Service

Artisan News Service is a New York–based independent entertainment news outlet that specializes in music and pop culture coverage across print, radio, TV, web, and mobile platforms. It’s best known for producing short-form video news segments and interviews with artists, often distributed via YouTube and other media channels. The company is led by husband-and-wife duo […]

Tuned In - Getting your music to curators

Tuned In with Katy Krassner – Getting Your Music to Curators

That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]

10,000 Hours Amanda Alexandrakis

Beyond 10,000 Hours Featuring: Amanda Alexandrakis

“Now I’m a believer” I was born Missoula, MT and moved around a lot. In hindsight, that gave me a great life skill: how to work with different people and understand different mindsets. Initially, I was really into sports and wanted to be a gymnast or a stunt double. I don’t know that I’d say […]

Tuned in: Music Supervision

Tuned In with Katy Krassner: Music Supervision

MUSIC SUPERVISION – INTERESTING PLAN You know what’s a really interesting topic? Music Supervision.  Licensing your music for a movie, television show or video game is not only great exposure, but it could make you a lot of money. I host a radio show and there are quite a few songs we have played that […]