Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
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“Love Is Still the Same (Happy Holidays)” is available now. In the spirit of this unique holiday season we – the same friendly humans who ensure your music promotion campaigns reach tastemakers all over the world – wanted to make our own online musical offering The Play MPE Collective is very much a reflection of […]
You can count on it like you can count the keys on a piano – as soon as Thanksgiving drops, radio stations start playing Holiday music. Usually, one station in your area goes full blast while other stations pepper their playlist with “joy” and “cheer.” As it gets closer to the holidays, you’ll hear more […]
David Bowie’s song “Fashion” may have been released in 1980, but he sure had his eyes toward the future. Shortly thereafter, fashion and music merged in a way it never had before. You could give some (ok, a lot) of credit to MTV, a visual medium, where style became a major player in music culture. […]
If you’re an artist, here’s a term you have certainly heard, definitely over the past few years or so: playlisting. If you’re not already familiar, playlisting is when a streaming platform or independent creator puts together a soundtrack or digital mixtape of sorts… they can be curated for a certain genre, mood, event, or really […]
There’s no end of music themed eateries and musically inspired nibbles. Regardless of your culinary quirks or taste in music, chances are you’ll find something that is just the right kind of jam for you. Let’s start with one of the world’s greatest rock and roll icon’s favourite meals… Elvis Presley absolutely loved deep-fried banana […]
Popular music of virtually every era has often been maligned at first blush. Some called it noise. Others felt just listening to it was the first step on the road to eternal damnation. Comic books also had a bad reputation for decades and were generally seen, at best, as too frivolous to be worthy […]
One of the hardest hit industries during the COVID crisis has been the music industry. The effect was far reaching: along with artists not being able to perform, crews weren’t able to work, venues weren’t able to open, promoters weren’t able to put together festivals and booking agents weren’t able to route tours. Of course, […]
We are excited to release the recording of our latest panel: Promoting and Discovering Artists in Australia & New Zealand Moderated by Auckland New Zealand’s very own Richie Hardcore, this is a must-see! Richie was a radio host and DJ at Auckland’s 95bfm for 15 years and is currently a noted public speaker, MC and […]
