How important was music when you were growing up? “Music has always been part of my life, since I was born on Mexican Independence Day. Growing up, I listened to all genres of music. I was surrounded by cousins, aunts, uncles, grandmas and grandpas who all shared their individual tastes. I must’ve been just two […]
¡Play MPE® y Lilian Cázares unidos por la música! ¡En Play MPE creemos en el poder de la colaboración para abrir nuevas oportunidades en la industria musical. Por eso, nos emociona anunciar nuestra alianza con Lilian Cázares, reconocida experta en marketing musical, quien se suma como embajadora oficial de Play MPE. Gracias a esta unión, […]
CHRIS MUCKLEY, DIRECTOR OF MUSIC PROGRAMMING AT SIRIUSXM, 10,000 HOURS Well the truth may need some re-arranging I have always loved music, even as a little kid. When I was in school, I was always making mix tapes for people. I would literally ditch class to go and look for out-of-print records I wanted to […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
“Don’t underestimate the power of a lifetime ahead” I was born in a teensy town in England; my family immigrated to Vancouver, Canada when I was a baby and that’s where I grew up. I recall my parents having a lot of vinyl. Both my parents had worked in news radio, so there was cool […]
Written by Rusty Roberts “Cassette tapes in blue Ford Ranger pick up truck” My earliest memories of music are like a fever dream of different things. My dad playing cassette tapes in his blue Ford Ranger pick up truck. Seeing music videos on MTV for “Free Fallin’” by Tom Petty on a Saturday morning. Playing […]
Written by Sabina Gallier “Why Do You Do What You Do” A Program Director is in charge of managing staff schedules, curating station features, community outreach and works as the bridge between radio staff and upper management and sales. The Music Director is the point person for all the music distributors, managers and labels. In […]
You have a killer track, a great band, a lot of enthusiasm and no music team. You aren’t signed to a label; your manager is your bass player’s cousin Amy who once appeared on MTV’s TRL and you have zero contacts at radio. You’re ready to hustle and you know the song is worth the […]
Written By Sabina Gallier “When I was a kid, I was really anxious” I always had headphones on. My headphones were my safe space. I wasn’t solitary, but I did love to sit in my room, listening to music and making mix tapes. Sharing music was my love language and the primary way I communicated […]
Are you a Canadian artist feeling like you’re screaming into an empty void when it comes to music promotion? The options can feel overwhelming: Spotify playlisting, influencer content, sync licensing. Though options are plentiful, but opportunities can feel scarce. It feels like every promoter wants pre-existing hype behind an artist before they consider featuring them. […]