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Introducing Release Creator for Caster

Team Play MPE

October 1, 2020

We’ve streamlined the way you promote music in a digital world – and want to tell you all about it.

Play MPE’s Caster platform enables record labels, independent promoters, artists and more, to get their music heard by tastemakers everywhere. 

We are excited to unveil a new tool in Caster. With Release Creator, promotion teams can create custom marketing and digital music promo campaigns (releases) that impact – in a matter of clicks, drags and drops.

 This new step-by-step process is much easier to learn and navigate, and truly has all of your promo needs met in one place. Say goodbye to bouncing back-and-forth between assets and draft releases! Effortlessly create music promo releases, then simply preview, review and submit. It’s a serious time-saver! 

Why is it better?

  • Step-by-step music release creation workflow  
  • Customizable email templates that can be saved, updated and re-used
  • New email builder with advanced capabilities 
  • All-in-one preview for easy verification

Our new Beta user program 

As we were working on considerable changes to Caster, we wanted to ensure the new user flow really works for the day-to-day user. 

What did we do?  

  • Recruited some of our most active Caster users from around the globe to test things out
  • We gave ‘testers’ tasks to complete using an early version of Release Creator. We watched their anonymous sessions and shared any challenging moments with our designers and developers. 
  • We got to know our testers during follow up interviews to better understand how they manage releases at their labels, and to discuss any pain points. 

Insights from the beta assisted our team in making final revisions to ensure this new tool meets the needs and demands of our current and future users.

We are very grateful to our growing Beta community! 

If you would be interested in joining this exclusive group of insiders, we would love to hear from you! 

Get behind the velvet rope and…  

  • Get early access to test forthcoming updates, features and products before everyone else
  • Provide valuable feedback that makes a real difference in the evolution of the music industry and tech 
  • Earn gold, platinum and diamond Beta status for your important contributions 
  • Receive fun Play MPE swag and personalized plaques

For more information or to sign up for our next beta, reach out!

We are always open to feedback and will continue to make improvements with the help of our beta community and all of our engaged clients.

We hope you are as excited as we are. 

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