Promote music to top curators
When it comes to music promotion, the digital landscape promises unlimited, unlocked potential. If you want your music to reach further than your local scene, you have to strategize beyond just hoping for playlist adds on streaming platforms, or going viral on social media. If you want to maximize marketing your music beyond your city, coast, country or continent – getting your music into the ears of verified industry music curators, around the world, is key. Did you know you can promote your music to top curators around the world with Play MPE’s International Bundles?
Global music promotion made easy
Play MPE has made promoting your music to verified industry curators, across 6 continents easier, and more accessible than ever. International Bundles empower artists, promoters, and labels to distribute music promotion campaigns far and wide, with just one – bundled – promotion package. These Bundles cover the spectrum of music formats & genres, so there is sure to be one that is right for your specific sound and promo goals.
Expand your promotion reach by distributing your releases to new music markets. This strategy allows you to see which territories are engaging the most, build upon existing momentum, and optimize future release roll outs. You are also likely to gain new fans and support from radio along the way. In order to play your song on the radio, programmers need to have access to it.
Building a strong and steady fanbase in new music markets
Whether you are already making a name for yourself locally or in the next town, every artist’s dream is to make it big abroad. The industry is ever changing and the way artists can earn income has fluctuated a lot along with these changes. Sadly the music itself has become somewhat of a loss leader in promoting a brand rather than a band. One major way an artist makes money in the current industry is from touring. Well you need to have a fanbase in other cities in order to tour beyond your town. How does one do that? And how does one know there is a market strong enough to not only warrant playing shows, but giving real incentive for bookers to put faith into a project?
Artists also rely on selling merchandise. Sure if you pop off on social media or get on a playlist perhaps you can turn that buzz into some T-shirt sales. But what about longevity? You really need to build a strong and steady fan base over time for retention on selling merch long term. How does one do that in a meaningful way?
Radio plays pays proper royalties
As all artists and labels are painfully aware, streaming pays very little, vinyl sells but is incredibly expensive to manufacture unless you are well funded, and CDs and cassettes either gather dust or are mere novelty. Streams are seemingly the only way to earn money on the actual music itself, but they pay such a minute fraction of a penny on royalties that there is a Congressional Bill being proposed to legally change this. The Living Wage for Musicians Act. Did you know which section of the music industry has always, and still does pay proper royalties to songwriters, master owners, and performers? Radio. And yes radio is still a thing, and an important piece of any comprehensive release rollout and music marketing strategy.
While everything feels closer-knit in the digital age, with increased accessibility comes over saturation. While most artists are seeking playlist placements in the DSP game – it has become almost impossible for indie artists to break. Coveted playlists are typically dominated by top artists on major labels with big marketing budgets. Playlist pitching companies seem to pop up every second, may be helpful but are sadly hard to vet. Too many scams abound. What’s more, anyone with any savvy can detect a fake play injection on a streaming profile. Sure, you have 15 followers, yet somehow 100,000 streams?
The world’s top music curators at your fingertips
It may be an old-school arena for discovery but radio still very much exists and is worth not only investigating, but investing in, even for an indie artist. Radio can still seem intimidating, even in this modern age, but it isn’t solely for the mega names. Play MPE provides not just the tool to create and distribute professional music promotions, but the contacts to send them to. For an indie it is a game changer.
Did you know you can use the same music promotion tool industry professionals use to get music to working, active, and verified music curators? Real up-to-date contacts, who are putting songs on the radio, into films and TV shows, writing album reviews, profiling artists, and much, much, more – could be at your fingertips.
Play MPE brings the world’s music curators to you. Why not promote your music Internationally and find out where curators are most receptive?! Who knows, you could be the next big thing in Australia, Canada, Europe, Latin America, or yes, the US! But you won’t know unless you try! Don’t have FOMO. Promote your music like the pros, and reach further.
To learn more about Play MPE’s International Bundles, existing clients can reach out to your account manager directly. If you are new to Play MPE and want to learn more about Caster and how we can help you get your music heard, go ahead and book a 1:1 with Jordan.
Once you have promoted your music to radio, make sure to track it with MTR.
Learn more about Player, the secure music discovery & access tool preferred by top curators.
