The winner of Toyota Searchlight 2021 – Jhyve – has just released a brand new single – “Play Safe”!
For the past few years, Play MPE has partnered up with CBC Music for Toyota Searchlight. Searchlight is one of the top competitions for discovering the new talent bursting forth from the Canadian music scene. Last year, the contest named Jhyve the Grand Prize Winner, and we are stoked for Jhyve’s debut in Player.
“Play Safe” was recently distributed to tastemakers and music industry shakers via a global music promotion distribution package worth $4000 CAD, as part of his Grand Prize package! It’s great timing, as this JUNO award nominee has some big happenings on the horizon.
If you are a tastemaker and you want to catch this ‘Jhyve-wave’ you can request access here.
JUNO-nominated R&B artist “Jhyve” is a rising star in Toronto’s music scene, winning CBC’s Searchlight 2021, Canada’s biggest songwriting competition. He’s performed with the likes of Jessie Reyez and has had various songs land on Spotify’s Viral Top 50 Canada charts.
Today, Jhyve’s story continues with “Play Safe,” a certified summer bop available exclusively on the Player, with a full release to all streaming services on April 22nd.
Coming fresh off his multi-million streamed EP, Rapture, Jhyve asks:
“Have you ever had that feeling that everything is going so well with someone, that there must be an issue, so you emotionally close off to protect yourself? Play Safe is a song about that.”