When Music Videos Were a Rarity MTV Music Television had its official launch on August 1, 1981 (before many people reading this were even born!). The very first video they played was The Buggles “Video Killed the Radio Star” followed by Pat Benatar’s “You Better Run.” While Music Television wasn’t available everywhere right away, record […]
The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]
Introducing Play MPE’s New Satellite Radio Distribution Lists You called, we answered! We’re excited to share the launch of Play MPE’s new Satellite Radio lists. Available exclusively in the U.S. and Canada, these new offerings are designed to help you reach one of the most powerful and far-reaching platforms in radio today: SiriusXM. Why Satellite […]
The Algorithm Fatigue Crisis For the last decade, algorithms have defined how music is discovered. From simple data all the way to personalization and greater efficiency. But something is breaking. Listeners (especially from younger generations!) are increasingly vocal about feeling overwhelmed, uninspired, and fatigued by algorithm-driven discovery. When everything is optimized, everything starts to sound […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]
Our Annual Catalog Promotion Is Back for a Limited Time! Your favourite annual promotion is back! Now’s the time to load all of your catalog content into Player and choose as many distribution packages as you’d like. Releases that are one year old or more qualify – because your older music deserves some love too! […]
That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]
Play MPE Partner Perks Alert – Get OnPitch FREE for 6 Months We’re always looking for new ways to help artists take control of their music promotion and connect directly with their audience. That’s why we’re thrilled to announce Play MPE’s newest partnership with OnPitch! To celebrate, we’re giving you 6 months free when you […]