Category: Tuned In

Tuned In - The Rise of DIY

Tuned In with Katy Krassner – The Rise of DIY

The rise of “doing it yourself” Depending on when you were born, DIY could mean a few different things to you. It could mean designing your own clothes because the ones you saw in the store don’t fit your style (Gen X). It could mean trying to fix things in your home before calling in […]

Tuned In with Katy Krassner – The Power of Playlisting

Tuned In with Katy Krassner – The Power of Playlisting

The power of playlisting noun: a curated list of songs or audio tracks compiled to be played on a radio station or a digital music platform. Also: a similar list used for organizing a personal digital music collection. Playlisting is something a lot of artists are exploring right now to promote music, so I thought […]

Tuned in unique industry jobs

Tuned In with Katy Krassner – Unique Industry Jobs

I try to bring something fresh and exciting to our little visits, so for this month’s TUNED IN I want to talk about music industry jobs that are more specialized in nature. The job market is a tough one. While a specified field isn’t for everyone, some of these options could be done alongside fronting […]

Tuned In - Cover Songs

Tuned In with Katy Krassner – The Power of Covers

A Cover Is Worth A Thousand Words Who watched Coachella – or should I say Bieberchella – weekend #2? Justin did something I never saw another artist do: He pulled up old YouTube videos of himself on a big screen and sang along to them. I don’t know how it went down live, but from […]

TUNED IN - RADIO 101

Tuned In with Katy Krassner – Radio 101

If you don’t already know, Player is a secure music discovery tool that industry pros have been using for years – which, by golly, is still free! If you aren’t already familiar, err Tuned In…. Use Player and you get to hear pre-releases, re-releases, new releases, catalog gems, radio liners and a whole lot more […]

Tuned In - The art of music videos

Tuned In with Katy Krassner – The Art of Music Videos

When Music Videos Were a Rarity MTV Music Television had its official launch on August 1, 1981 (before many people reading this were even born!). The very first video they played was The Buggles “Video Killed the Radio Star” followed by Pat Benatar’s “You Better Run.” While Music Television wasn’t available everywhere right away, record […]

Tuned In - Satellite Radio

Tuned In with Katy Krassner – Satellite Radio: A Powerful New Tool

The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]

Tuned in - overnight success

Tuned In with Katy Krassner – Overnight Success

“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]

Why and artists back catalog is so important

Why an Artist’s Back Catalog Is So Important

Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]

Tuned in - Back catalog

Tuned In with Katy Krassner – Your Back Catalog Is a Gold Mine

WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]