The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]
That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]
You have a killer track, a great band, a lot of enthusiasm and no music team. You aren’t signed to a label; your manager is your bass player’s cousin Amy who once appeared on MTV’s TRL and you have zero contacts at radio. You’re ready to hustle and you know the song is worth the […]
Radio is Real: get your music to radio contacts everywhere Ah, the good ole days. I know this is a music blog, but I have to admit, sometimes I long for the days when I could pitch someone on the phone rather than email. Write a thank you letter after a get together, have an […]
MUSIC SUPERVISION – INTERESTING PLAN You know what’s a really interesting topic? Music Supervision. Licensing your music for a movie, television show or video game is not only great exposure, but it could make you a lot of money. I host a radio show and there are quite a few songs we have played that […]
Like peanut butter and jelly… Fashion, Turn To The Left. Notice how rock and fashion have always gone hand in hand? There has always been a kinship between the two – and I don’t mean rock stars dating models. Like peanut butter and jelly, or salt and pepper, music and fashion together just make things […]
Should I Stay or Should I Go When you’re launching your music career, one of the first things you need to do is get on social media. This is not news to anyone who is reading this. Social media is just another part of the job now – making sure you’re accessible to people via […]