How important was music when you were growing up? “Music has always been part of my life, since I was born on Mexican Independence Day. Growing up, I listened to all genres of music. I was surrounded by cousins, aunts, uncles, grandmas and grandpas who all shared their individual tastes. I must’ve been just two […]
Play MPE Partners With STRUT VIP to Support Emerging Artists in Canada Play MPE is proud to announce a new partnership with STRUT VIP, an annual artist membership program designed to support developing artists with practical tools, industry expertise, and hands-on guidance. This partnership brings a valuable new partner perk to the Play MPE artist […]
Gen Z Rediscovers Old Media: Why Radio Airplay Still Matters Gen Z grew up with streaming, social media, and instant access to music. So it might seem unexpected that this generation is reconnecting with older forms of media. From vinyl and CDs to long-form interviews and radio, traditional platforms are finding new relevance. One of […]
Introducing Play MPE’s New Satellite Radio Distribution Lists You called, we answered! We’re excited to share the launch of Play MPE’s new Satellite Radio lists. Available exclusively in the U.S. and Canada, these new offerings are designed to help you reach one of the most powerful and far-reaching platforms in radio today: SiriusXM. Why Satellite […]
Play MPE Is a Supporting Partner of Departure 2026 Play MPE is proud to be a Supporting Partner of Departure 2026, a premier destination for music, media, technology, and culture, uniting artists, industry leaders, and audiences from Canada and around the world. As a dynamic and innovative launchpad for new talent and groundbreaking work, Departure […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]
Written by Rusty Roberts “Cassette tapes in blue Ford Ranger pick up truck” My earliest memories of music are like a fever dream of different things. My dad playing cassette tapes in his blue Ford Ranger pick up truck. Seeing music videos on MTV for “Free Fallin’” by Tom Petty on a Saturday morning. Playing […]
That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]