If you haven’t taken advantage of the Play MPE partner perks you get when you are a Symphonic member and first time Caster user, what are you waiting for?! Get 10% off your first release with Caster+ and get your music to top curators in radio, media and more. Register for this special panel presentation […]
“Floating out to wonderland” My music career started in Cincinnati where I learned classical piano at an early age. I studied at University of Cincinnati College Conservatory of Music. Around 12 years old, when performing became fluid, I thought, ‘this is what I’d do for the rest of my life.’ In high school, I played […]
How important was music when you were growing up? “Music has always been part of my life, since I was born on Mexican Independence Day. Growing up, I listened to all genres of music. I was surrounded by cousins, aunts, uncles, grandmas and grandpas who all shared their individual tastes. I must’ve been just two […]
CHRIS MUCKLEY, DIRECTOR OF MUSIC PROGRAMMING AT SIRIUSXM, 10,000 HOURS Well the truth may need some re-arranging I have always loved music, even as a little kid. When I was in school, I was always making mix tapes for people. I would literally ditch class to go and look for out-of-print records I wanted to […]
The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]
Gen Z Rediscovers Old Media: Why Radio Airplay Still Matters Gen Z grew up with streaming, social media, and instant access to music. So it might seem unexpected that this generation is reconnecting with older forms of media. From vinyl and CDs to long-form interviews and radio, traditional platforms are finding new relevance. One of […]
Beyond 10,000 Hours featuring composer ANDREW SHAPIRO “It’s just another story caught up in another photograph I found” A music class was presented to my mother as an after-school activity, so she signed me up. I liked it and it came very easy to me. After the second year, the teacher told my mom that […]
The Algorithm Fatigue Crisis For the last decade, algorithms have defined how music is discovered. From simple data all the way to personalization and greater efficiency. But something is breaking. Listeners (especially from younger generations!) are increasingly vocal about feeling overwhelmed, uninspired, and fatigued by algorithm-driven discovery. When everything is optimized, everything starts to sound […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]