For music artists, social media has evolved into an equilibrium of unlimited opportunity to reach new audiences contrasted by what some might see as an endless trudge of content-based algorithm servitude. Like it or not, content creation is now a vital part of an...
If you’re reading this, you probably understand that music is not just an art form, it’s a business. Behind every tune is an ecosystem of potential earnings for the artist. With a catalog of great songs comes more merch sales, more performance opportunities, and, of...
How to get the attention of music industry professionals in radio, A&R, music media, and more Whether you are aiming to ink a deal with a major label, secure radio airplay for your latest track, get media attention or entice venues and show promoters to book your...
Why should you promote music to radio? It’s no secret that online streaming has become the standard in modern music consumption. However, you’d be surprised to know that traditional mediums still have their place in the music industry. In recent years vinyl has soared...
Writing a Music Marketing Plan Crafting an effective marketing plan is crucial for musicians seeking to maximize their reach and engage with their target audience. A well-structured music marketing plan outlines the strategies, tactics, and resources required to...
Following up on your Play MPE music promotion campaign Welcome back!!! In the last installment of ‘The Follow Up”’ we covered the art of, you guessed it, following up with tastemakers after you have promoted your music with Caster. But there is of course more work to...