It Might Be Summer, But It’s Time to Promote Your Holiday Music While you’re enjoying sunny days, backyard BBQs, and beach weekends, it may seem a little early to start thinking about holiday music. But here’s the thing… for radio programmers, music supervisors, and brand curators, the holiday season starts much earlier than you might […]
Caster Promotion Gets You Real Industry Exposure Play MPE’s Caster gets your music in front of radio programmers, media, and industry professionals. But don’t stop there. Once your music starts gaining traction at radio, you will want to leverage that momentum by growing your fanbase across streaming and social. Play MPE’s partnership with SongTools is […]
Access Partner Perks with Caster+ We are excited to share that Play MPE’s Trusted Partners dashboard is now live in Caster+! What is Caster+? The music promotion distribution and engagement reporting tool you need to know about! Want your music heard by radio programmers, media, freelance contributing writers, bloggers, music supervisors, industry curators and VIP […]
A Cover Is Worth A Thousand Words Who watched Coachella – or should I say Bieberchella – weekend #2? Justin did something I never saw another artist do: He pulled up old YouTube videos of himself on a big screen and sang along to them. I don’t know how it went down live, but from […]
If you don’t already know, Player is a secure music discovery tool that industry pros have been using for years – which, by golly, is still free! If you aren’t already familiar, err Tuned In…. Use Player and you get to hear pre-releases, re-releases, new releases, catalog gems, radio liners and a whole lot more […]
When Music Videos Were a Rarity MTV Music Television had its official launch on August 1, 1981 (before many people reading this were even born!). The very first video they played was The Buggles “Video Killed the Radio Star” followed by Pat Benatar’s “You Better Run.” While Music Television wasn’t available everywhere right away, record […]
¡Play MPE® y Lilian Cázares unidos por la música! ¡En Play MPE creemos en el poder de la colaboración para abrir nuevas oportunidades en la industria musical. Por eso, nos emociona anunciar nuestra alianza con Lilian Cázares, reconocida experta en marketing musical, quien se suma como embajadora oficial de Play MPE. Gracias a esta unión, […]
The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]
The Algorithm Fatigue Crisis For the last decade, algorithms have defined how music is discovered. From simple data all the way to personalization and greater efficiency. But something is breaking. Listeners (especially from younger generations!) are increasingly vocal about feeling overwhelmed, uninspired, and fatigued by algorithm-driven discovery. When everything is optimized, everything starts to sound […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]