A Cover Is Worth A Thousand Words Who watched Coachella – or should I say Bieberchella – weekend #2? Justin did something I never saw another artist do: He pulled up old YouTube videos of himself on a big screen and sang along to them. I don’t know how it went down live, but from […]
If you don’t already know, Player is a secure music discovery tool that industry pros have been using for years – which, by golly, is still free! If you aren’t already familiar, err Tuned In…. Use Player and you get to hear pre-releases, re-releases, new releases, catalog gems, radio liners and a whole lot more […]
When Music Videos Were a Rarity MTV Music Television had its official launch on August 1, 1981 (before many people reading this were even born!). The very first video they played was The Buggles “Video Killed the Radio Star” followed by Pat Benatar’s “You Better Run.” While Music Television wasn’t available everywhere right away, record […]
¡Play MPE® y Lilian Cázares unidos por la música! ¡En Play MPE creemos en el poder de la colaboración para abrir nuevas oportunidades en la industria musical. Por eso, nos emociona anunciar nuestra alianza con Lilian Cázares, reconocida experta en marketing musical, quien se suma como embajadora oficial de Play MPE. Gracias a esta unión, […]
The early bird gets the radio spin I’m not gonna lie – sometimes people ask me why I write for a blog when I am so busy with oodles of my own high-profile work. Well, first of all, I love to write. And I love to write about music. And I really (honestly) love what […]
The Algorithm Fatigue Crisis For the last decade, algorithms have defined how music is discovered. From simple data all the way to personalization and greater efficiency. But something is breaking. Listeners (especially from younger generations!) are increasingly vocal about feeling overwhelmed, uninspired, and fatigued by algorithm-driven discovery. When everything is optimized, everything starts to sound […]
“Perception is reality” Have you ever heard the saying “perception is reality”? For most individuals, seeing something makes it real or true to them. This idea marks social media a very powerful tool. People are able to project an image they want you to believe. For example, an “artist” you never heard of might seem […]
Why an Artist’s Back Catalog Is So Important… and Why It Deserves Ongoing Promotion When artists think about music promotion, the spotlight usually lands on what’s new. New releases feel urgent, exciting, and time-sensitive. But an artist’s back catalog plays an important role in telling your evolving story while providing more opportunities for discovery. Your […]
WHOOOSH! – A Radio Show with Heart for New Music I’ve not been shy in letting people know I am the co-host of a very cool weekly radio show called WHOOOSH!. My co-host is Simon Le Bon – he of Duran Duran. Each week we play 11 tracks and talk a little smack in between […]
That’s So On Brand: Getting Your Music to Curators If you’re reading this blog, you probably already know what a music curator is…but just in case, let us explain for you: A music curator selects and organizes music for different ‘aural’ opportunities. Not to be confused with a music supervisor (who chooses and licenses music […]