“I’m gonna hit the big time” While artists Dualidy and Anna Katarina may not be household names YET, they’re pretty well known to people who follow Play MPE: They are the winners of our Caster Emerge Contest, which wrapped up in July. Back in November of 2024 we announced the Caster Emerge Incubator contest, highlighting […]
Spread Holiday Cheer: Get Your Festive Music Heard with Caster It might seem early, but in the music world, holiday prep is already in full swing! While most people are thinking about Halloween costumes, radio programmers, music directors, and curators are already shaping the playlists that will soundtrack the holidays. Don’t let your festive single […]
Should I Stay or Should I Go When you’re launching your music career, one of the first things you need to do is get on social media. This is not news to anyone who is reading this. Social media is just another part of the job now – making sure you’re accessible to people via […]
Engage your followers and radio stations on socials I’ve got a hot tip for you – engaging with your audience is an important thing to do, not just generally but in the context of radio too! Now, you may be saying to yourself, “Self, what’s so hot about this tip?” Well, hang on, I am […]
Your song on the radio outside your hometown Let’s say you’re from Canada – maybe Toronto? You visit your cousin who lives in Portugal – maybe Lisbon? You turn on the radio when you get in your cousin’s car and what do you hear? Your song!! YOUR SONG! What kind of global music promotion magic […]
If you’re passionate about music, knowing the stages of a well-planned release cycle is essential! Now that you’ve created something you want to share, the idea of putting together a strategy to get it out there can be daunting. However, not taking the steps to make sure as many people get to experience your music […]
For music artists, social media has evolved into an equilibrium of unlimited opportunity to reach new audiences contrasted by what some might see as an endless trudge of content-based algorithm servitude. Like it or not, content creation is now a vital part of an artist’s career and should be leveraged to grow in the current […]
If you’re reading this, you probably understand that music is not just an art form, it’s a business. Behind every tune is an ecosystem of potential earnings for the artist. With a catalog of great songs comes more merch sales, more performance opportunities, and, of course, more streams. What are music royalties, and how do […]
How to get the attention of music industry professionals in radio, A&R, music media, and more Whether you are aiming to ink a deal with a major label, secure radio airplay for your latest track, get media attention or entice venues and show promoters to book your musical project, most industry professionals have almost identical […]
Why should you promote music to radio? It’s no secret that online streaming has become the standard in modern music consumption. However, you’d be surprised to know that traditional mediums still have their place in the music industry. In recent years vinyl has soared in popularity and CDs have seen a resurgence as well, jumping […]